The StiehlWorks Team

StiehlWorks has over three decades of experience studying customers and markets to help our clients achieve their goals. Whether it is understanding the needs of your diverse customers (so-called “Voice of the Customer” projects), defining predictive internal measures, or the strategic planning and design of your next product or service offering, StiehlWorks can help you. We have conducted studies for Fortune 500 companies, utilities and corporations from "dot coms" to hardware suppliers. Our clients have also included non-profit and government agencies, health charities and industry associations. We have also assisted our clients with unique strategic planning activities based upon customer input..

StiehlWorks takes a comprehensive approach to creating and using the Voice of the Customer to develop customer-driven internal business metrics, execute customer satisfaction surveys and choose among competing improvement strategies, as described in Pain Killer Marketing. We have applied these techniques to client issues ranging from how to gain more customers at a neighborhood movie theater to how to sell more products in a worldwide market for a Fortune 500 company. The techniques work equally as well for non-profits in finding more volunteers, finding more donors or crafting the messaging for communications and events.

Chris StiehlChris Stiehl

Chris Stiehl is a market research and strategic consulting professional. Chris helps companies and non-profits understand their customers and choose among alternative actions to influence them. He has over 35 years experience working in and for Fortune 500 companies. Chris is skilled in strategic planning, marketing and market research, competitive analysis, engineering and in management.

Chris has an undergraduate degree from the UC-San Diego and advanced degrees in Experimental Psychology and Industrial Engineering from the University of Michigan. He also studied under international quality leaders under Dorian Shainin while at Polaroid, under W. Edwards Deming while at Cadillac, and under Bradley Gale and Ray Kordupleski while at Pacific Gas & Electric.

Besides teaching at several major universities from coast to coast, Chris co-authored the best-seller Pain Killer Marketing and contributed a chapter to 42 Rules For Driving Success With Books. He serves on the Board of Directors for the Juvenile Diabetes Research Foundation and the Behavioral Diabetes Institute, as well as on the Leadership Council of the Pediatric Diabetes Research Center at UCSD in San Diego. Along with Lorraine (see below), Chris co-hosted the 2003 Super Bowl Gala for LifeSharing, the organ donation organization for San Diego.

 

Lorraine StiehlLorraine Stiehl

During a twenty-five-year career in non-profit management, Lorraine Stiehl has provided marketing and fundraising support, and strategic planning guidance, for numerous charitable organizations. She has also provided strategic planning, marketing and sales management support for multiple software and new technology companies. Lorraine currently serves as the national volunteer chair for grassroots advocacy for the Juvenile Diabetes Research Foundation International. She was the co-chair of the 2003 Super Bowl Gala in San Diego for LifeSharing which raised $150,000 for organ donation. The event saw over 250 people attend, including "Mean Joe" Green, Rolf Benirsche, John Carney, Kellen Winslow, "Deacon" Jones, Bruce Jenner, Willie Buchanon, John Brockington and dozens of other sports celebrities. She has consulted on health-related political campaigns as well, being one of the principals of the Prop 71 Initiative in California to support stem cell research in 2004.

Lorraine was named "Volunteer of the Year" by the Juvenile Diabetes Research Foundation at their annual meeting in May, 2010. This honor reflects her lifetime of effort in recruiting volunters and raisng money to support research to find a cure for juvenile diabetes. She had been named "Chapter Director of the Year" in 1989 and "Staff Member of the Year" in 1992 during a 14-year professional career at JDRF.

Lorraine has completed Voice of the Customer research assignments for StiehlWorks for more than a decade, including for non-profit entities and for industrial customers. These efforts have taken her from Singapore and Kuala Lumpur to Switzerland conducting and analyzing research.She assists many charities, including 101 Artists' Colony, Behavioral Diabetes Institute, LifeSharing, Lymnphoma Research Foundation, United Through Reading, Hydrologic Research Center and the Children's Diabetes Foundation of the North Bay..