If you have a project with a goal or objective similar to these, please call us at (619) 516-2864 to discuss.
For a national association
This client was losing members and failing to attract new ones. The members that they kept were spending less money on the association's subscription products. We began by conducting an extensive "Voice of the Member" study to determine the key wants needs and pains that their members had. We then surveyed the membership as to how well those needs were being met. The results led to new subscription products and new pricing on others, as well as new strategies to promote attendance at events. The result was doubling the membership over the next few years, more subscriptions to their internal products (resulting in lower cost per member) and greater attendance at events. Currently, we are executing "Voice of the Prospect" and "Why did you leave?" studies for this organization.
For a worldwide client
For this client we are teaching them how to develop and implement metrics that predict success with their customers - often using known information that is being overlooked by their competitors. The concepts of Moneyball! have been studied and related to their business. We have discovered that their are some aspects of their business that are being ignored by their competition. Currently, we are focusing on how these ignored attributes and metrics can lead to new opportunities for our client.
For a worldwide client
This client is in a very competitive field. They need to release new product designs, but want to achieve the maximum “bang for the buck” with their limited staff and funds for new product development. They have decided to proceed with a Market Definition project, followed by developing the “Voice of the Customer” and building a House of Quality for their new product offering. This approach will ensure that they understand their competitive opportunities (from Competitive Intelligence and Segmentation studies), as well as customer wants and needs, before beginning to design the new product or products. This will maximize their chances of success.
For a worldwide client
This client has experienced lowering or stagnant customer satisfaction scores with some of their processes. They have decided to study the “Voice of the Customer” to help show them the best ways to improve their processes. Interviews are being conducted worldwide to determine what process elements are working and which need improvement, as well as to test potential solutions. Templates are being developed for conducting this type of research on a continuous basis and measuring its success.
For a western client
This client is developing a strategic plan for the business. StiehlWorks is helping to define markets and develop leads for their products. The project includes all aspects of market definition, marketing and market research, from lead generation and qualification to sales closure.