If you have a project with a goal or objective similar to these, please call us at (619) 516-2864 to discuss.
For a worldwide client
This client is in a very competitive field. They need to release new product designs, but want to achieve the maximum “bang for the buck” with their limited staff and funds for new product development. They have decided to proceed with a Market Definition project, followed by developing the “Voice of the Customer” and building a House of Quality for their new product offering. This approach will ensure that they understand their competitive opportunities (from Competitive Intelligence and Segmentation studies), as well as customer wants and needs, before beginning to design the new product or products. This will maximize their chances of success.
For a worldwide client
This client has experienced lowering or stagnant customer satisfaction scores with some of their processes. They have decided to study the “Voice of the Customer” to help show them the best ways to improve their processes. Interviews are being conducted worldwide to determine what process elements are working and which need improvement, as well as to test potential solutions. Templates are being developed for conducting this type of research on a continuous basis and measuring its success.
For a western client
This client is developing a strategic plan for the business. StiehlWorks is helping to define markets and develop leads for their products. The project includes all aspects of market definition, marketing and market research, from lead generation and qualification to sales closure.