$25.00 plus $4.00 postage
This CD is perfect for listening in the car while driving to work. The CD discusses collecting and analyzing the pains of your customers. Among other ideas presented is a list of ten questions you should always ask a customer. Your marketing to customers and clients should be directed at their pain and the solutions you have derived from it. By marketing to the customers’ pain, you will maximize your ability to get their attention. The CD has many examples of the techniques and benefits of executing quality “Pain of the Customer” research, along with a service offering from Mr. Stiehl and Mr. DeVries.
Running Time is approximately 1 hour.
Please call us at (619) 516-2864 to order, or buy it now online using PayPal.
$25.00 plus $4.00 postage
This DVD illustrates the “Voice of the Customer” techniques through illustrative stories from Mr. Stiehl’s past, including the famous “popcorn” story, the “leather” story and an illustration of the perfect business model inspired by a pizza store. For example, the leather story shows how investing $25,000 in well-executed market research can return $3,000,000 per year in results.
Running Time is approximately 17 minutes.
Please call us at (619) 516-2864 to order, or buy it now online using PayPal.
$25.00 plus $4.00 postage
This CD is perfect for listening in the car while driving to work or at any time that you want to learn more about what the “Voice of the Customer” is and how to use it. The CD discusses collecting and analyzing the “Voice,” creating predictive internal metrics to relate to customer needs, writing and analyzing customer satisfaction surveys and process improvement ideas. The key point is that all of these activities are based upon the “Voice of the Customer” and derived from it. By deploying the “Voice” in this way, you are assured of maximizing your chances for success. The CD is full of examples of the techniques and benefits of executing quality “Voice of the Customer” research.
Running Time is approximately 1 hour.
Please call us at (619) 516-2864 to order, or buy it now online using PayPal.