Voice of the Customer and Business Metrics

Chris Stiehl illustrates Voice of the Customer techniques by interviewing his audience. 

Chris Stiehl, author of Pain Killer Marketing, discusses the Voice of the Customer and its relationship to Predictive Business Metrics using everyday examples of the audience.

In Part 2, Chris describes how to use the customer perspective to deliver desired products and save money.

2010 JDRF Volunteer of the Year

Lorraine is honored as the JDRF International 2010 Volunteer of the Year. In 1992, she had been awarded JDRF International Staff Member of the Year.